Cookies
Use of Cookies
Cookies are small text files that websites store on your computer or mobile device when you begin using those websites.
Cookies are used, for example, to remember your preferences, facilitate navigation between websites, personalize advertising content based on your interests, and generate anonymous statistics regarding Users' browsing activity on the Website.
In accordance with Article 6(1)(f) of the GDPR, based on the Controller's legitimate interest, the Controller uses the following categories of cookies on the ActiveCow.com Website:
• Necessary Cookies, which are essential for the operation of the Website;
• Analytical Cookies, which collect analytical information, such as Website traffic and the performance of individual sections of the Website;
• Advertising Cookies, which record and store User preferences in order to personalize advertising content.
The following cookies are collected and stored:
Necessary Cookies
• externalFontsLoaded – Used for loading fonts.
• NOCHACHE – Used to improve the loading speed of the Website.
• PHPSESSID – Used to identify the User's login session.
• previousURL – Stores the previously visited page on the Website.
• referral – Identifies the source from which the User arrived at the Website.
• mccid / mceid – Internal identifiers required for the proper operation of the Website.
• SRV_id – Internal identifier used to ensure high availability of the Website.
• CookiesOK – Records the User's consent to the use of cookies.
Analytical Cookies
• Hotjar – Used to analyse User behaviour on the Website and improve its functionality.
• Leady – Used to analyse User behaviour on the Website and improve its functionality.
• Google Analytics – Used to measure Website traffic and evaluate Website performance.
• Google Optimize – Used to evaluate and improve Website performance.
• Google Tag Manager – Used to manage analytics and advertising scripts on the Website.
• Google reCAPTCHA – Used to protect the Website against spam and automated abuse.
• Smartlook / Smartsupp – Used to analyse Website usage, evaluate Website performance, and communicate with Users.
• SpeedCurve – Used to monitor Website performance and improve loading speed.
• Luigi's Box – Used to analyse User behaviour on the Website and improve its functionality.
Advertising Cookies
• AdForm – Used to display banner advertisements.
• Criteo – Used to display banner advertisements.
• Google Ads – Used to display search ads, display ads, and YouTube advertisements.
• Google Ads (AdWords) – Used for advertising targeting.
• Google Display & Video 360 – Used to display banner advertisements.
• Google Pay – Used as the payment gateway on the Website.
• TikTok Ads – Used to display advertisements on TikTok.
• Allegro Ads – Used to display banner advertisements.
• DoubleClick – Used to display advertisements in Google Search.
• LinkedIn Ads – Used to display advertisements on LinkedIn.
• Facebook (Meta) – Used to enable Users to share content from the Website.
• Facebook Ads (Meta) – Used to display advertisements on Facebook.
• Facebook Audience (Meta) – Used for advertising audience targeting.
• Seznam Sklik – Used for advertising targeting.
• X (formerly Twitter) – Used to enable Users to share content from the Website.
• X Ads (formerly Twitter Ads) – Used to display advertisements on X.
• Zbozi.cz – Used for advertising in shopping search results.
• Heureka.cz – Used for advertising in shopping comparison search results.
• RTB House – Used to display banner advertisements.
You may give your consent to the use of cookies by selecting the appropriate checkbox on the Controller's Website. You may subsequently modify or withdraw your cookie preferences through your web browser settings.
Information about cookies, including the current list of cookies, can be found in your web browser, usually under the Developer Tools section. You can manage or modify individual cookie settings in your browser as follows:
• Google Chrome: https://support.google.com/accounts/answer/61416?hl=en
• Brave: https://support.brave.com/hc/en-us/articles/360050634931-How-Do-I-Manage-Cookies-In-Brave-
• Microsoft Edge: https://support.microsoft.com/help/4468242
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
• Opera: https://help.opera.com/latest/web-preferences/#cookies
• Safari: https://support.apple.com/guide/safari/sfri11471/mac
Recipients of personal data cooperating with the Controller, as listed in the section Recipients of Personal Data of this Privacy Policy, may also use cookies or access information collected through cookies placed on the Controller's Website.
Security of Personal Data
The Controller declares that it has implemented all appropriate technical and organisational measures to ensure the security of personal data.
The Controller further declares that it has implemented all appropriate technical and organisational measures to protect data storage systems and physical records containing personal data.
The Controller declares that personal data is accessible only to authorised persons designated by the Controller and to authorised persons of the recipients of personal data referred to in the section Recipients of Personal Data of this Privacy Policy.
Rights of Data Subjects
You have the right to unsubscribe from newsletters and marketing communications at any time.
You have the right to contact the Controller to obtain information about which of your personal data is being processed, request access to such personal data, request its correction or updating, obtain a copy of your personal data, or request the restriction of its processing.
In certain cases, you also have the right to data portability and the right to erasure of your personal data, provided that exercising such rights does not conflict with applicable legal obligations or the Controller's legitimate interests.
You have the right to object to the processing of your personal data where such processing is based on the Controller's legitimate interests.
If you believe that the Controller is processing your personal data in violation of the GDPR or other applicable legislation, you have the right to lodge a complaint with the competent supervisory authority or seek judicial protection.
Final Provisions
By creating an account, the Customer confirms that they have read this Privacy Policy and express their full agreement with it through the online registration form.
The Controller reserves the right to amend this Privacy Policy at any time. Any updated version will be published on the ActiveCow.com Website.
This Privacy Policy shall become effective on 6 August 2026.
