{"id":4097,"date":"2025-07-04T17:20:37","date_gmt":"2025-07-04T17:20:37","guid":{"rendered":"https:\/\/activecow.com\/cookies\/"},"modified":"2026-08-07T08:27:05","modified_gmt":"2026-08-07T08:27:05","slug":"cookies","status":"publish","type":"page","link":"https:\/\/activecow.com\/en\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"

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Cookies

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Use of Cookies

\nCookies are small text files that websites store on your computer or mobile device when you begin using those websites.

\nCookies are used, for example, to remember your preferences, facilitate navigation between websites, personalize advertising content based on your interests, and generate anonymous statistics regarding Users' browsing activity on the Website.

\nIn accordance with Article 6(1)(f) of the GDPR, based on the Controller's legitimate interest, the Controller uses the following categories of cookies on the ActiveCow.com Website:

\n\u2022 Necessary Cookies, which are essential for the operation of the Website;

\n\u2022 Analytical Cookies, which collect analytical information, such as Website traffic and the performance of individual sections of the Website;

\n\u2022 Advertising Cookies, which record and store User preferences in order to personalize advertising content.

\nThe following cookies are collected and stored:

\nNecessary Cookies

\n\u2022 externalFontsLoaded \u2013 Used for loading fonts.

\n\u2022 NOCHACHE \u2013 Used to improve the loading speed of the Website.

\n\u2022 PHPSESSID \u2013 Used to identify the User's login session.

\n\u2022 previousURL \u2013 Stores the previously visited page on the Website.

\n\u2022 referral \u2013 Identifies the source from which the User arrived at the Website.

\n\u2022 mccid \/ mceid \u2013 Internal identifiers required for the proper operation of the Website.

\n\u2022 SRV_id \u2013 Internal identifier used to ensure high availability of the Website.

\n\u2022 CookiesOK \u2013 Records the User's consent to the use of cookies.

\nAnalytical Cookies

\n\u2022 Hotjar \u2013 Used to analyse User behaviour on the Website and improve its functionality.

\n\u2022 Leady \u2013 Used to analyse User behaviour on the Website and improve its functionality.

\n\u2022 Google Analytics \u2013 Used to measure Website traffic and evaluate Website performance.

\n\u2022 Google Optimize \u2013 Used to evaluate and improve Website performance.

\n\u2022 Google Tag Manager \u2013 Used to manage analytics and advertising scripts on the Website.

\n\u2022 Google reCAPTCHA \u2013 Used to protect the Website against spam and automated abuse.

\n\u2022 Smartlook \/ Smartsupp \u2013 Used to analyse Website usage, evaluate Website performance, and communicate with Users.

\n\u2022 SpeedCurve \u2013 Used to monitor Website performance and improve loading speed.

\n\u2022 Luigi's Box \u2013 Used to analyse User behaviour on the Website and improve its functionality.

\nAdvertising Cookies

\n\u2022 AdForm \u2013 Used to display banner advertisements.

\n\u2022 Criteo \u2013 Used to display banner advertisements.

\n\u2022 Google Ads \u2013 Used to display search ads, display ads, and YouTube advertisements.

\n\u2022 Google Ads (AdWords) \u2013 Used for advertising targeting.

\n\u2022 Google Display & Video 360 \u2013 Used to display banner advertisements.

\n\u2022 Google Pay \u2013 Used as the payment gateway on the Website.

\n\u2022 TikTok Ads \u2013 Used to display advertisements on TikTok.

\n\u2022 Allegro Ads \u2013 Used to display banner advertisements.

\n\u2022 DoubleClick \u2013 Used to display advertisements in Google Search.

\n\u2022 LinkedIn Ads \u2013 Used to display advertisements on LinkedIn.

\n\u2022 Facebook (Meta) \u2013 Used to enable Users to share content from the Website.

\n\u2022 Facebook Ads (Meta) \u2013 Used to display advertisements on Facebook.

\n\u2022 Facebook Audience (Meta) \u2013 Used for advertising audience targeting.

\n\u2022 Seznam Sklik \u2013 Used for advertising targeting.

\n\u2022 X (formerly Twitter) \u2013 Used to enable Users to share content from the Website.

\n\u2022 X Ads (formerly Twitter Ads) \u2013 Used to display advertisements on X.

\n\u2022 Zbozi.cz \u2013 Used for advertising in shopping search results.

\n\u2022 Heureka.cz \u2013 Used for advertising in shopping comparison search results.

\n\u2022 RTB House \u2013 Used to display banner advertisements.

\nYou may give your consent to the use of cookies by selecting the appropriate checkbox on the Controller's Website. You may subsequently modify or withdraw your cookie preferences through your web browser settings.

\nInformation about cookies, including the current list of cookies, can be found in your web browser, usually under the Developer Tools section. You can manage or modify individual cookie settings in your browser as follows:

\n\u2022 Google Chrome: https:\/\/support.google.com\/accounts\/answer\/61416?hl=en

\n\u2022 Brave: https:\/\/support.brave.com\/hc\/en-us\/articles\/360050634931-How-Do-I-Manage-Cookies-In-Brave-

\n\u2022 Microsoft Edge: https:\/\/support.microsoft.com\/help\/4468242

\n\u2022 Mozilla Firefox: https:\/\/support.mozilla.org\/en-US\/kb\/clear-cookies-and-site-data-firefox

\n\u2022 Opera: https:\/\/help.opera.com\/latest\/web-preferences\/#cookies

\n\u2022 Safari: https:\/\/support.apple.com\/guide\/safari\/sfri11471\/mac

\nRecipients of personal data cooperating with the Controller, as listed in the section Recipients of Personal Data of this Privacy Policy, may also use cookies or access information collected through cookies placed on the Controller's Website.

\nSecurity of Personal Data

\nThe Controller declares that it has implemented all appropriate technical and organisational measures to ensure the security of personal data.

\nThe Controller further declares that it has implemented all appropriate technical and organisational measures to protect data storage systems and physical records containing personal data.

\nThe Controller declares that personal data is accessible only to authorised persons designated by the Controller and to authorised persons of the recipients of personal data referred to in the section Recipients of Personal Data of this Privacy Policy.

\nRights of Data Subjects

\nYou have the right to unsubscribe from newsletters and marketing communications at any time.

\nYou have the right to contact the Controller to obtain information about which of your personal data is being processed, request access to such personal data, request its correction or updating, obtain a copy of your personal data, or request the restriction of its processing.

\nIn certain cases, you also have the right to data portability and the right to erasure of your personal data, provided that exercising such rights does not conflict with applicable legal obligations or the Controller's legitimate interests.

\nYou have the right to object to the processing of your personal data where such processing is based on the Controller's legitimate interests.

\nIf you believe that the Controller is processing your personal data in violation of the GDPR or other applicable legislation, you have the right to lodge a complaint with the competent supervisory authority or seek judicial protection.

\nFinal Provisions

\nBy creating an account, the Customer confirms that they have read this Privacy Policy and express their full agreement with it through the online registration form.

\nThe Controller reserves the right to amend this Privacy Policy at any time. Any updated version will be published on the ActiveCow.com Website.

\nThis Privacy Policy shall become effective on 6 August 2026.

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